Jobs raining in Google, to hire 6000 more

Boston: Google is all set to go on a hiring spree this year with the company planning to add more than 6000 people around the globe in one of the "biggest" workforce expansions in company history.

In a blog post today, Senior Vice President of Engineering and Research Alan Eustace said Google was "looking for top talent?across the board and around the globe."


The company had added more than 4,500 workers in 2010 primarily in engineering and sales departments.

The workforce expansion set for 2011 and said to he the "biggest hiring year in company history", will be more than the 6,100 workers Google had hired in 2007.

Google plans to hire more than 1,000 workers in Europe alone this year.

Jobs raining in Google, to hire 6000 more

Boston: Google is all set to go on a hiring spree this year with the company planning to add more than 6000 people around the globe in one of the "biggest" workforce expansions in company history.

In a blog post today, Senior Vice President of Engineering and Research Alan Eustace said Google was "looking for top talent?across the board and around the globe."


The company had added more than 4,500 workers in 2010 primarily in engineering and sales departments.

The workforce expansion set for 2011 and said to he the "biggest hiring year in company history", will be more than the 6,100 workers Google had hired in 2007.

Google plans to hire more than 1,000 workers in Europe alone this year.

Effective Online Advertising

There are several forms of advertising online; banner ads (the most pervasive), keyword purchases at portals, search engines and directories, email campaigns and trading links.



Banner advertising used to be the most effective way to get your website noticed but with click through rates dropping to .04%, it is time to explore additional avenues. The company Net Ratings, attributes the change to “the evolution of web surfing into web searching.” The best way users can find you is if they are looking for you.



Active Media Research asked business what were their top rated promotional methods. The percentage is the response by companies for an excellent or very favorable rating:



49% Search Engines and Directories

22% Button Links

18% Online Press Releases

17% Reciprocal Ads & Links

10% Affiliate Programs

6% Banner Advertising



Greenfield Online suggests that users are influenced by visually stimulating ads. Although the click through rate for banner advertising in the Big Bear Valley is well above the national average, you may see better results by animating your banner or “dressing it up” for the upcoming holiday season.



Currently the most effective way to get people to visit your website is to purchase keywords in search engines and directories. You can also trade links with non-competing friends. Some of the search engines are looking at the number of links coming into your website and using it to help determine your ranking.

Sponsorship Advertising - An Effective Way of Making Money Online!

Making money from Internet Advertising is not that difficult as has been presumed by people. More and more individuals have caught up with the idea, and the returns have been phenomenal for them.

As per the report published by PricewaterhouseCoppers LLP the internet ad revenues touched the $10.9 billion mark in the first half of 2009. It implies that there are huge gains that can be made going the internet advertising way.

The areas of online advertising that has seen the most growth in the year 2009 has been online videos, rich media etc. 'Sponsorships Advertising' is another effective online advertising method that has been used by companies for raking in profits. Sponsorship Advertising is a complete online marketing package by itself. Online marketers in order to build a brand name use sponsorship advertising as a marketing tool.

For creating credibility of the brand in a specific, niche market marketers participate in varied sponsorship programs. Companies doing online businesses sponsor some sections of a website to get their products advertised. This is done for promoting a brand on the web. The web site on which the sponsor company's ad gets displayed gets paid for the work. Thus the sponsoring web site gets to earn some additional revenue from the paid advertising.

Another type of sponsorship advertising is banner sponsorship which is being used extensively by the online marketers. Payments are made by the advertisers after calculating the number of clicks on the banner. Companies selling products online can generate high traffic on their web site by sponsoring banners. Banners can be placed at specific pages on the web sites that attract target audience relevant to the products that are being sold. When the viewers click on the banners they are directed to the home page of sponsoring company. In this way companies are able to attract targeted traffic on to their web sites. The conversion rate multiplies which in turn results in profits for the company.

Sponsorship advertising is indeed an effective way of making money from the web. In the time of revenue crunch sponsorship advertising is a good method for earning some dollars.

Extreme Promotion

Online advertising, marketing & promotion specialist.

Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. (The other three elements are product management, pricing, and distribution.)

Promotion is generally sub-divided into two parts:

* Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet and Mobile Phones) in which the advertiser pays an advertising agency to place the ad
* Below the line promotion: All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows

The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff.

There are four main aspects of a promotional mix (or communication mix). These are:

* Advertising- Any paial presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
* Personal selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone.
* Sales promotion- Incentives designed to stimulate the purchase or sale of a product, usually in the short term. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
* Public relations - Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.

Sponsorship is is sometimes added as a fifth aspect.

Sales Promotion is one of the five aspects of Promotional mix. (The other four parts of the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include:

* contests
* point of purchase displays
* rebates
* free travel, such as free flights

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many.

One out of five mobiles sold is unlicensed copy - Nokia

HELSINKI (Reuters) - One out of every five cellphones sold in the world are illegal or unlicensed copycats, hurting the position of producers like Nokia in emerging markets, the world top manufacturer by volume said on Friday.

"It is mostly China-originated, but it is global. It is not only in Asia, but also in Latin America and even in some parts of Europe," said Esko Aho, a member of Nokia's executive board.

Surging growth of no-brand manufacturers coupled with growing smartphone sales boosted third-quarter cellphone sales 35 percent, Research firm Gartner said in November. It raised its outlook for growth in 2010, which it forecast would top 30 percent.

Gartner estimated grey market share had increased to even above 20 percent, but many other market followers have doubted the estimate.

Top 5 IT cos to hire 1.8 lakh persons in 12 mths: Infosys

Thiruvananthapuram, Jan 23 (PTI) Indian IT sector seems to have come back to its record-breaking hiring days, with a top industry player Infosys projecting up to 1.8 lakh employees being hired by the five largest companies alone this year.

"Growth is back and most companies are hiring in large numbers again. The top five companies are estimated to hire 1,60,000 to 1,80,000 new employees in the next 12 months," Infosys CEO Kris Gopalakrishnan said here.

Such large-scale hiring activities were last witnessed in 2007 by Indian IT companies, after which they had to cut back on hiring and even prune their existing headcount to cope up with the economic slowdown.

"In 2008, the industry saw growth coming down to single digit. Most IT companies stopped hiring employees and stopped expanding," Gopalakrishnan said at a discussion on ''sustainable Development Strategies'' organised by College of Architecture here last evening.

Gopalakrishnan said that the growth was now back in the sector and the companies were expanding their headcount.

He further said, "the IT industry has grown fast over the last 15 years. For example, the industry had about 1.50 lakh employees in 1993, around five lakh employees in 1999 and today, the industry employs around 2 million employees." The highest-ever hiring in the IT space was seen in 2007, when more than four lakh jobs were created in Indian IT space by all the companies together.

After that, the hiring fell to 2.5 lakh people in 2008 and further to 1.5 lakh in 2009 and then just above one lakh in 2010.

Industry estimates suggest that the overall hiring in India by all the IT companies together during 2011 could exceed or at least match the levels of 2007.

Besides Indian IT firms, global giants like IBM, Accenture and HP have also been hiring aggressively in the country in the past.

Gopalakrishnan said that multinational corporations were also looking to India to expand their markets and to create back office function and many of them are looking at Tier II and III cities to expand.

Emphasising the significance of infrastructure development in growth of these cities, he said an effective mechanism is essential to implement various development strategies.

"Industry bodies, relevant NGOs, civic bodies must all have a role to play. For example, industry bodies will be able to mobilise participation by experts. Industry will be able to provide project and programme management expertise. Civic leaders will be able to mobilise public opinion.

Thus I believe there is a higher chance of the initiatives getting implemented," Gopalakrishnan said.

iGate acquires majority stake in Patni Computer for USD1.22 bn

Bangalore, Jan 10 (PTI) US-based iGate today said it has acquired nearly 63 per cent stake in country''s sixth largest IT firm Patni Computer Systems for USD 1. 22 billion.

iGate will buy 45.6 per cent of the shares of the three founders of Patni -- Narendra Patni, Gajendra Patni and Ashok Patni-- along with the 17.4 per cent stake of private equity firm General Atlantic, iGate CEO Phaneesh Murthy told reporters here.

The transaction is valued at approximately USD 1.22 billion, including the mandatory 20 per cent open offer to be made to the public shareholders of Patni, he added.

The deal is expected to be completed in the first half of 2011, after acquiring all the regulatory approvals.

Shares of Patni Computer were trading at about Rs 466.80, up 1.46 per cent on the Bombay Stock Exchange. MORE PTI SR AKH SKB

Spamming

Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, television advertising and file sharing network spam.

Spamming remains economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings. Because the barrier to entry is so low, spammers are numerous, and the volume of unsolicited mail has become very high. In the year 2011 the estimated figure for spam messages are around seven trillion. The costs, such as lost productivity and fraud, are borne by the public and by Internet service providers, which have been forced to add extra capacity to cope with the deluge. Spamming has been the subject of legislation in many jurisdictions.

People who create electronic spam are called spammers.

Opt-in e-mail advertising

Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.

Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.

A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically—known as Drip Marketing. They can also segment their promotions to specific market segments.

Email marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Phishing

In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging, and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one. Phishing is an example of social engineering techniques used to fool users, and exploits the poor usability of current web security technologies. Attempts to deal with the growing number of reported phishing incidents include legislation, user training, public awareness, and technical security measures.

A phishing technique was described in detail in 1987, and the first recorded use of the term "phishing" was made in 1996. The term is a variant of fishing, probably influenced by phreaking, and alludes to baits used to "catch" financial information and passwords.

Email Spam

E-mail spam, also known as junk e-mail or unsolicited bulk e-mail (UBE), is a subset of spam that involves nearly identical messages sent to numerous recipients by e-mail. Definitions of spam usually include the aspects that e-mail is unsolicited and sent in bulk. One subset of UBE is UCE (unsolicited commercial e-mail).

E-mail spam has steadily grown since the early 1990s. Botnets, networks of virus-infected computers, are used to send about 80% of spam. Since the cost of the spam is borne mostly by the recipient, it is effectively postage due advertising.

The legal status of spam varies from one jurisdiction to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003 provided the message adheres to certain specifications. ISPs have attempted to recover the cost of spam through lawsuits against spammers, although they have been mostly unsuccessful in collecting damages despite winning in court.

Spammers collect e-mail addresses from chatrooms, websites, customer lists, newsgroups, and viruses which harvest users' address books, and are sold to other spammers. They also use a practice known as "e-mail appending" or "epending" in which they use known information about their target (such as a postal address) to search for the target's e-mail address. Much of spam is sent to invalid e-mail addresses. Spam averages 78% of all e-mail sent. According to the Message Anti-Abuse Working Group, the amount of spam email was between 88-92% of email messages sent in the first half of 2010.

Affiliate Marketing

Affiliate Marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc.). Today, this is usually accomplished through contracting with an affiliate network.

Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.

Revenue models for online advertising

The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.

* CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

* CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
* CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).

* CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

* CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge as it ignores any inefficiency in the sellers web site conversion funnel.
o Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
o Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
o CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]

* Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

There are different types of online advertising forms :
1)Print Advertising – Newspapers, Magazines, Brochures, Fliers
2)Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events
3)Broadcast advertising – Television, Radio and the Internet
4)Covert Advertising – Advertising in Movies
5)Surrogate Advertising – Advertising Indirectly
6)Public Service Advertising – Advertising for Social Causes
7)Celebrity Advertising

Tech honchos war begins on campus hiring

Bangalore: Last year, Tata Consultancy Services (TCS), one of the biggest Indian firms was listed in the Limca Book of Records for the largest number of students hired from a single campus by hiring 1,075 students from Vellore Institute of Technology (VIT). But this year there is a great jump in the campus hiring. Cognizant hired 1,643 students from VIT which superseded the previous record of 1,075 in Limca Book of Records.
Tech honchos war begins on campus hiring
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Prabhankar Narayan, a professor from one of the engineering colleges in India said that now companies fight for early placement slots to get access to more students and sometime even demand to prevent the entry of their competitors in campus.

TCS hired 1,091 students from SRM University in Chennai and 1,359 students from Shanmugha Arts, Science, and Technology & Research Academy (SASTRA) University in Thanjavur. Accenture hired 1,309 students at Amity University in Noida while Infosys hired 1,224 students at Amrita University in Coimbatore.

"So comparatively this year the firms offer a good pay. The number of companies coming to the campus has increased and the competitions among the companies are really helpful to us in getting good job," said Ashok Kumar an engineering student from Bangalore.

iGate cancels announcement of deal with Patni

New Delhi: IT firm iGate today said it has called off announcement of its "significant corporate development", where it was expected to notify its deal for buying 63 percent stake in Patni Computer Systems.

"The significant corporate development that was set to be announced on Monday is off," iGate said in a brief statement tonight without assigning any reasons.
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A company official when contacted declined to elaborate on the development.

The iGate-Apax consortium, which is tipped to be the front-runner for acquisition of a majority stake in India's sixth largest IT firm, was expected to make the announcement tomorrow.

Patni brothers -- - Narendra Patni, Ashok Patni and Gajendra Patni -- were in talks to sell their 46 per cent stake, while private equity firm General Atlantic was selling its roughly 17 percent holding in the software services exporter.

Patni's promoters and General Atlantic have made several efforts to sell their stake since 2007, which failed because of disagreements between the brothers and the high valuation expectations of the sellers.

The iGate-Apax consortium, which is tipped to be the front-runner for acquisition of a majority stake in the Indian IT firm, had earlier in the day said it will announce a "significant corporate development" on Monday.

Sources in-the-know said the deal was related to the iGate-Apax consortium's estimated $1 billion bid to buy a majority stake in Patni Computer.

The announcement was to have been made by iGate Chief Executive Officer Phaneesh Murthy in Bangalore tomorrow.

A consortium led by private equity firm Carlyle was the iGate-Apax consortium's main rival in the take-over bid, but is understood to have dropped out of the race on account of the high valuation of the firm.

According to industry analysts, the iGate-Apax consortium will pay 500-550 for each share of Patni Computer to be acquired, besides a non-compete fee to the promoters.

On Friday, shares of Patni closed at 476.65 on the Bombay Stock Exchange, up 0.77 percent from the previous close.

Patni, a mid-sized IT services firm, provides solutions to verticals like insurance, telecom, utilities and retail. Patni's revenues for the year ended December, 2009, stood at 1,751.33 crore ($391.79 million, at an exchange rate of 44.70 per U.S. dollar).

iGate's revenues, on the other hand stood at $74.8 million for the quarter ended September, 2010, and $193.09 million for the whole of 2009.

Closure of the deal would mark the culmination of several efforts by Patni's promoters and General Atlantic to sell their stake since 2007. Earlier attempts to sell a stake failed because of disagreements between the brothers and the high valuation expectations of the sellers.

iGate had also expressed interest in buying Satyam Computer Services , after the multi-crore scam perpetrated by founder Chairman B Ramalinga Raju broke out. Satyam has since been rebranded Mahindra Satyam, following its acquisition by Tech Mahindra .