Wednesday, August 31, 2011

How To Improve PageRank

Want to know how to improve PageRank for your site? Not sure what PageRank is / means? Read on for some tips and advice.

Google ranks pages from 0 to 10. The higher your page’s rank, the more traffic and rankings you’ll get.
Search engines rank websites according to many things and higher search engine ranking can equal having more traffic sent your way because Google will respond to queries for information based on what it believes is a page that scores as most relevant to that query.
If two websites sell similar products and attempt to rank for the same set of phrases, in many cases, Google will display a site with a higher PageRank ahead of the other site. PageRank can change on an ongoing basis. If your site is years older than another site attempting to rank for the same things, that site could surpass you due to doing more to achieve a higher PageRank. Here are some tips on how to improve pagerank..

How To Improve PageRank – Some Tips

1. Update your site regularly – Add new pages and create interactive pages, such as blog posts on the site that encourage comments and linking to that page from outside sites (such as bookmarking sites, microblogs, etcetera.)
2. Link to your website from other sites – This could include email signatures, forum signatures, profile sites, from blog comments, article directories, press release sites, and so on. Link to more than just the home page. Link to various pages within your site.
3. Give away content – Submit to article directories and put links back to your site within your resource box. Make that article available for syndication so other websites will publish the article. By doing that, they’ll link back to your site from their site and this is read by Google as a popularity vote for your site. More votes = better rankings.
4. Link to authority sites from your site – If you have a PageRank of 1 and you know of a site that has a higher rank in your industry, it could make sense to link to that site. You can do this in blog posts, resources pages, a linkroll, and so on. You’ll want to make sure you’re not sending your customers and prospects to a competitor of course, but authority sites could add credibility to your site. Sites that could be considered good authorities could include sites with .gov or .edu extensions. A Wikipedia link to explain terminology is a good example of linking to an authority page. Tip: set the link to open in a new window so that if your visitors click the authority links, they’re not leaving your webpage to do so.
5. Write link bait – Link bait articles (such as top ten lists or articles that offer breaking news, etc.) can become popular quickly and encourage others to link. Each of those links equates to a popularity vote and this could quickly improve your PageRank.
Creating an ongoing strategy to get more backlinks and improve your PageRank could help you attract traffic, build authority, and increase your online success. By following the above tips on how to improve PageRank, you’ll be on track to do exactly that!

Page Rank

PageRank is a system for ranking web pages
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B."
Links from any page (internal or external) to your site (primarily your homepage) are called backlinks.
Additionally, Google looks at more than the sheer volume of votes, or backlinks, a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’.
Thus, "important, high-quality sites have a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important, and relevant to your search."
"Google goes far beyond the number of times a search term appears on a page and examines numerous aspects of the page's content (and the content of the pages linking to it), to determine if it's a good match for your query. "
To find out what your site’s PageRank is, you have to download the Google toolbar. The toolbar gives you an easy way to check your backlinks. This can also be done manually on Google, by typing 'link:www.yoursite.com' (without the ' marks) in the search box.
The above excerpts are taken from an article posted by Google, which provides additional background information on PageRank:
http://www.google.com/corporate/tech.html

Tuesday, August 30, 2011

6 Tips for New Investors in Stock Market

Bangalore: Investors trade stocks for many different reasons, such as for a hobby, a challenge, retirement, a full time job as a stock trader or just to make some extra money. Dealing stocks and shares can seem like a nightmare to the first time investor. Stock market for beginners often seems very discouraging. Many believe that it's a dangerous place to invest in, but in fact, stock market investing can be very safe. The people who invest in stocks for the first time get involved in stock market investing without the sufficient knowledge, and they expect to gain large returns, but end up losing too much. Making an investment is thus not easy for any investor even if the investor happens to be a person with lots of experience in the field of investment as well as in the stock market. The stock market is a lucrative area to make money in but only when you know what you are doing.

So if you planning to invest in the stock market for the first time you need to be sure of all the facts and details before any real investment is done.

Investing in Stocks is Not a Hobby

 
Investing in stocks should be treated as a business. You should understand the terms profits and loss and know what is needed for investing in a company. Know about the company you plan to invest in. Once you all have all this clear in front of you, the entire process of investing in stocks is easy. Question yourself "Will you make profit by investing in this particular company?" Initially you might take it as a game, but the real skill starts once you plunge into it completely.

Never Invest More Than You Can Comfortably Afford





Approach each investment with caution. Do a complete research of the company. Do not plunge into a company without doing a research on it. Read up about the stocks and take the time to know the businesses that you are going to invest in. That will help minimize your risks. Always invest the money that you can afford to lose. Don't get enthusiastic with the thought of making more money while deciding on which company to invest in. Since this gives a great risk of losing one's money.

Value & Pick Stocks




The investor having sufficient risk taking capability must also know how to value and pick stocks. I am sure you don't want to invest in stocks that will make no money. It is possible that two stocks have the same price but it may not have the same value. Value of stocks is not only decided by its price but also other factors of companies balance sheet, net profit margin, product, brand name, management, the market capitalization of a stock. Companies with a big market capitalization will generally means less risk for shareholders. Actually stock market is never risky; it is the bad decision of the investor that makes it risky.

Spread The Risks




Don't put all your eggs in one basket, especially if you know the stock you are investing in can be quite risky. It's right that some stocks with higher risks m?? return higher profits. But what if the stocks fall? If your investment is spread out over a wide variety of stocks, it will minimize the risk of partial or total loss of capital. Diversifying capital is very important.

Don't Let 2 Emotions Drive You




Rising markets require greed control just as surely as falling markets demand protection against fear. Don't invest a huge a chunk of your investment in only one particular stock with the thought of earning a quick buck. And stay far from fear because it can stop you from even entering a trade the moment you think you should go ahead and invest in that stock. To overcome this fear it's best to paper trade before you deal with real money.

Know When to Cut Loss




The decision to cut the loss could be a correct choice you made. Don't hold on to a stock that you know is going nowhere. Know when to cut loss when you invest in a stock. That way, you won't be caught holding on to a stock for long that yields no profit.      

Future iPhones could recognize users by their voice

Virginia: How about iphones recognizing its owner's voice and carrying out certain tasks based on the instructions of the user?

Yes! A new patent application of Apple published by the U.S. Patent and Trademark Office reveals this concept, which will identify individual user's voice when they speak aloud. The process has been termed 'User Profiling for Voice Input Processing' and is credited to Allen Haughay.

The new feature would be different from the usual voice commands in the phone. It would be unique in the sense that the iPhone would be able to recognize its owners by their voice. This would remove the requirement of a password for the phone. However, the new invention could only be brought in if Apple's current plans succeed.

The main benefit for the users could be the custom settings that would appear on the phone when the owners speak aloud into it. It may also open personal contents for the users.

The patent application includes examples of highly specific voice commands that a complex system might be able to interpret. For example, saying aloud, "call Joseph's cell phone," includes the keyword "call," as well as the variables "Joseph" and "cell phone".

In a more complicated example, the application cites a lengthy command, "Find my most played song with a 4-star rating and create a Genius playlist using it as a seed." Natural language voice input is also included with the command: "Pick a good song to add to a party mix."

The voice fed into the electronic system could be complex and would include the initially important process of identifying the individual words of input and extracting an instruction from the input. Execution of a corresponding device operation would then follow.

In order to simplify the process, an iPhone would have words that relate specifically to the user of a device. Certain media information could be made specific to a particular group, for example. This would allow two users to share an iPhone or iPad with unique personal settings and content, the application reads.

While identifying a user's voice, the system could also be dynamically altered to suit the preferences of the user. For example, a user's musical preference would be tracked and simply speaking aloud to the system for a song would identify the user and his requirements.

Presently, there are numerous devices that have voice controls in one form or the other. However, these systems use word libraries to implement the voice commands. The trouble is that these voice libraries could grow very large leading to the system slowing down while implementing the voice commands.

Apple plans to overcome this problem by directly identifying the user's voice and avoiding word library that adds to the pressure of a mobile system. 

Monday, August 29, 2011

5 things you should not carry in your wallet

Bangalore: We have all gotten into the unsafe habit of carrying what seems to be our entire life in our wallet or purse. Undoubtedly, wallets are helpful in arranging things in an organized way, but some items are really not needed to be kept in a wallet on an everyday basis. If you look at the other side, cases of pick pocketing is so common, that it has become a much easy way for a thief to take advantage and steal our hard earned money, ruin our credit and destroy our lives along with a lot of other related problems. But at the same time is highly risky as could be a trap to any theft or may misplace your wallet. Losing all your valuables in one go is really a nightmare.




But there ways of lowering the risk of this happening to you. Find out what are the things you should avoid carrying in your wallet.

Too many credit cards and cash

It is wise to carry not more than two credit cards and extra cash unless it is a case of emergency. Most people carry three to five cards and even more that can be dangerous. There are some cards that are not actually designed to be carried around with you at all times. Imagine the hassle you will go through canceling each one of them when they are stolen. If your money from the card is lost, the bank will however pay for it. But what if you lose your cash? Therefore avoid loading your wallet with excess of cash. Carry the exact amount you are willing to spend.

Passwords/ Pass codes

Although most PIN numbers are only four digits long, some people still write them down so they don't forget. If you absolutely can't remember important pass codes, store them digitally on a password-protected phone, but never write them down and leave them in your wallet or purse. Because passwords or pass codes are like gateway to heaven for the thieves who get can easily access your card with the codes you have written and kept in your wallet.  

Chequebook
  
Why do you need to carry your cheque book that has all the personal details right from your address to your account number? When you misplace it and it is in the hands of a wrong person, it's like a jackpot for him. Only when you are going to need to write multiple checks in one day, go ahead and take your checkbook, but don't get into the habit of carrying it around with you all the time

Passport

  
If you are traveling abroad of course you can't leave your passport at home, but you can leave it in the hotel safe. When you are abroad, make a photocopy of your passport to have in your wallet for identification along with your driver's license. Carrying a photocopy of your passport is better than carrying your original documents.

ID card
  


Avoid carrying any original ID card like Pan card, voters ID, employee ID card or any other always. Even if it is a PAN card have a photocopy that you could laminate and use. Losing one's PAN card is very common problem and equally true is the importance of PAN card in our day to day life. In case on Employee Id, many companies require their employees to carry identification cards that give them access to their place of employment. A thief can use this information to verify where you work when he is stealing your identity.

Friday, August 26, 2011

5 Ways To Find A Job Through Social Media

Searching for a job can be most depressing task if one is not using proper tools. Job-hunting today is tougher than it's ever been before. So how do you find a job you want? Now we all know that we have different social networking sites to help us to find a job. Social networks provide a fresh avenue for professionals to make new contacts. But it's not enough to just setting up an account and wait for the opportunity to come. If you really want to use social media to get a job, there is some serious commitment and work involved.


Here are some tips to increase your visibility online to find a job

Network on LinkedIn





Most of us have a profile in LinkedIn, but just open a Linked In profile in not sufficient. Sometimes we don't even complete our profile. But it's very important that you keep your profile live and fresh. Import all your contacts from your email ID, regardless of how remotely you may know them. Try to build your network before you need it. Get LinkedIn recommendations from your colleagues as a strong recommendation from your manager highlights your strengths and shows that you were a valued employee. Find out where people from a company go next.

Blog

Writing on your own blog can be the biggest asset to find a job. You can write a post about why you are worth hiring and sent the link to as many connected people around asking
them if they help. Moreover find other blogs in the industry you are seeking employment in and participate. Check out the guidelines about contributing and contribute if you can.

Stream your Video resume on YouTube

Through a video resume, you can find an attractive way to seek a job to showcase your abilities beyond the capabilities of a traditional paper
resume. The video resume allows prospective employers to see, hear and get a feel for how the applicant presents themselves. Though it's a new trend to post your resume but it can be the great way to break through the typical job hunting habits. In your video resume you can shortly describe the value you can contribute to a given position, explains why you are the best person for the job and talk about your background in a story-like format. Explain your professional skills and upload it on YouTube and provide a link on networking sites.

Be active on Twitter

 Twitter is the ultimate utility to connect directly with recruiters and employees at companies you want to work for. People can tweet about their job hunting process and in this way you can receive responses from companies. Make a complete profile of yours and link where employers can find more information on you.

 

 Facebook Ads 

 Many professionals are now using the social networking site effectively to get noticed. Facebook ads are creative and it has the potentiality to target the righ

t audience. It allows businesses and individuals to advertise using Facebook's news feed and you can use a picture (professional) that can travel through the news feed of friends. Through the ad, you can give the viewer a quick description of who you are, what you do and what job you want in few words.

Thursday, August 25, 2011

Financial Rules Parents Must Instill On Children

Bangalore: Children learn the complexities of science and mathematics in their early years of school. But they do not study finance, a subject they would use all their lives. When you ask a kid where money comes from, reply would be "Dad and Mom". In these times when we are hit with the global economic crisis, it is benefiting to educate your children more than ever what to do with money they have received. How do they save properly? What about budgeting or managing their finances? Teach your children the difference between needs and want.

Here are a few essential concepts you can use to teach children now that will help them make smarter financial choices as they grow up:

Have a Goal
Find out what your kid desires the most. It could be to have a new bicycle or an iPod. Teach your kid how this goal can be achieved by saving money. They need to plan on how they can reach this goal at the earliest. The kids should be taught to prioritize their needs. Once this is clear, their saving habits improve.

Saving Plan





The first lesson in finance for kids is that money is a limited resource. To begin with this plan you can gift a piggy bank to your child. Make sure your child contributes some amount to savings each week. If your kid is a little grown up you can open a saving account in the bank. Encourage your child to set short and long term goals. Create a graph or a chart that shows how much they have been saving on a weekly basis. When your kid sees the amount building, he will be motivated to save more.

Stick to the Budget

Budgeting for kids is essentially being able to allocate their pocket money or allowance to different areas such as saving, food, entertainment and clothes for example. Budgeting is a good way for teaching money to children. Good money habits are developed when kids can budget properly.


Do not Borrow




Kids should know that debt is a terrifying part of one's financial life. Lending money from friends to buy chocolates or a drink is a bad habit. They should be thought manage with the amount that is been given to them. Teach your kids to ensure they pay back the. In this way they learn how to pay their credit bills on time, and to borrow money that could put them in debt. You could also show your kids your credit card bills and how to pay them off on time to demonstrate how the cost of an item goes up because of the interest charged. Children should know how the bad habit of paying late can put you in a deep financial hole.

Work Leads to Reward




Teaching the kids about the connection between work and the obtainment of goods and services does more good than just buying them a new toy. They will come to understand that it takes effort to make money. They'll also gain perspective on the value of planning and goal setting. When it comes to giving pocket money for your kid, allot certain task to them. Only on completing the task they will receive their pocket money. The tasks could be simple, to help you with some household work, or getting good grades at school.

Giving Back is The Best Gift




At a young age, your kids can donate clothes and toys to charity organizations. Donating to charities, including volunteering in your community, is a really important value for children to learn.      

  



Tuesday, August 23, 2011

Vacancy For Engineers

Centre for training an employment (CTE) " A nodal agency for recruitment of various vacancies in different PSUs and semi-government organisation" has announced vacancies for Engineer’s in various streams (Electronics and communication, Computer/IT, Electrical, Mechanical and Civil).




NATURE OF JOB – Trainee Engineer’s in various stream.

SALARY PACKAGE- Rs. 18000 per month during Training and Rs. 19300 – Rs. 34800 per month + allowances after successful completion of training.

DATES – Online application registration (5th August, 2011 – 5th September, 2011)

ELIGIBILITY- Must have completed BE / B.Tech. in concern field with at least 55% marks in aggregate from a recognized University or AICTE approved Institution. For SC / ST candidates, the minimum percentage of marks required is 50%. Candidates appearing the final examination may also apply. Their cases will, however, be considered subject to their producing the pass certificate with requisite percentage of marks at the time of interview.

SELECTION PROCEDURE- Written test and then interview of selected candidates.

For more details visit http://cteindia.co.in/Notification.html

Monday, August 22, 2011

New Aurora 8 works on memory, guts, and add-ons ~ Technology News | Hot News | Latest news

Mozilla upgraded its developer's edition of Firefox today to version 8, including changing how forced third-party add-ons are handled and debuting a series of under-the-hood tweaks that continue a renewed assault on performance gains made in Firefox 7 Beta. Firefox 8 Aurora can be downloaded for Windows, Mac and Linux, and it marks the first release of Aurora for Android.

Two add-on changes were revealed last week that represent, for the first time in possibly years, that Mozilla has forced changes on how third-party programs and Firefox interact. Basically, Mozilla is disabling the ability of a third-party program, like security suites, to forcibly install add-ons without user permission. The change comes in two parts: one automatically disables those add-ons, and when you start Firefox after the add-on has been installed for the first time, a notification window prompts users to either activate the add-on or ignore it.

The second feature kicks in the first time Firefox runs after upgrading to version 8. It goes through your add-ons and sorts them into two categories: ones you've installed, and add-ons from third-party programs. All active add-ons that you have installed will be kept active, while all third-party add-ons will be deactivated unless you choose to reactivate them. As an additional level of protection against unwanted deactivation, the feature will offer a confirmation list of the add-ons you want killed.

The company continues to develop its Firefox channels into separate beasts. Aurora 8 debuts a light-blue button color to help distinguish from the Nightly build, which has a deep blue button, and the stable build's orange button. More important than that aesthetic tweak are changes to provide better icons when dragging and reordering tabs, and a new choice in the Options menu to load tabs only on demand. This will let people who have many tabs open start the browser faster.

In Windows, the option is available in the General tab of the Options menu. On Macs, go to the Aurora menu, then Preferences, then General, and check "Don't load tabs until selected."
The new Master Password option in Firefox 8 Aurora for Android.
(Credit: Mozilla)

Under the hood, Mozilla continues to work on its flagship product. How the browser creates threads for HTML5 media elements has been changed, which will allow for a large number of media calls without killing the browser, and a new media APIs sees support to improve the overall performance of video and audio in the browser. Newer HTML5 standards will work in Aurora 8, including the crossorigin and insertAdjacentHTML attributes, as well as native right-click menus via HTML5. There's been a WebSocket update to the latest APIs, and a security tweak forces WebGL textures to use CORS.

Two notable changes have also landed in the new Firefox 8 Aurora for Android. The first creates the option of a master password, for one-password entry when browsing. This is available under the Privacy and Security section of the Preferences tab. You also can add Firefox bookmarks directly to your home screen in the new build.

While Mozilla continues to push ahead with its rapid release cycle, and face opposition from a vocal minority of fans that Google didn't encounter when it moved Chrome to rapid release, it is also beginning to look at changing how version numbers are counted. One blog post proposes ditching the current whole-number format and counting major versions released in a single year. For example, the fifth major release in a particular calendar year would be "Firefox 2011.5".

Tags: extension, Aurora, Mozilla, Firefox, add-on, HTML5, rapid release, Aurora 8, Mozilla Firefox, Firefox 7 Beta, Firefox 8 Aurora, Aurora for Android

for more details click the link below:
New Aurora 8 works on memory, guts, and add-ons ~ Technology News | Hot News | Latest news

Tips for secure Internet connection

Internet has become a need of every person in his/her day to day life. You can find any sort of information on it. As the usage of Internet is increasing, you need to make your Internet connections secure from foreign threats. For the security of your Internet connection it is essential to protect your data and maintain your privacy.

Do you have an Internet connection? Are you facing the problems of slow browsing speed then you can secure your Internet connection by followings guidelines:

Try to choose more secure connections

As for you it is not possible to choose your connection type. The best thing you can do is to secure your Internet by having some form of security key. This security key can safeguard your computer from unauthorized access.

Viruses and malware

Viruses and malware are the causes of most of the cybercrime and cyber-threats. Some virus can be so dangerous that they can destroy your file and can even wipe out your operating system. In order to avoid this problem you need to clean your system on a regular basis. This can be done by using an antivirus which will automatically cleans up all viruses rising in your computer.

Make sure your firewall is activated

A firewall helps you to protect your computer. It can secure your system to be accessed from unauthorized users. The other users can access your personal files through Internet connection or any network. Firewall acts as a protection. It checks all incoming information and blocks them. Every operating system comes with firewall. You need to make sure that it is turned on.

Disable file and printer sharing

In your computer system you have an option of file and printer sharing that enables other computers on a network to access all the information from your computer. In case you are using your mobile PC in a hotspot, it is recommended to you to disable file and printer sharing. This will save your data from being shared. This will protect your computer from hackers and enhance the security of tour computer.

Hide the name of your network

One other very important thing you need to secure your Internet connection is to hide it from public view. To keep your network secure, you must not advertise it by broadcasting your SSID (Service Set Identifier) from your router. You can change the settings of the SSIS and can tell the router not to show the SSID. For this, go to the “Wireless SSID Broadcast” box and then click on disabled.

Share and communicate with care

Many a times you may need to transfer your files to others. You are advised to share only the things needed to be shared. You can transfer file rather than the folder. Whenever it is possible, protect the data from sharing. You can secure your data by using a password to open it. This way only you can access your data and no other unauthorized user can access it.

Congratulations, you have a secured Internet connection now. You can enjoy surfing Internet without being scared of foreign threats.





Please click the link below For the secure internet connection

Tips for secure Internet connection

Mercedes-Benz Features Four New Vehicles in Geneva

The new models presented by Mercedes-Benz at the first major European motor show of the automobile’s 125 anniversary year all have one thing in common – their sportiness. The C-Class Coupe, which is celebrating its world premiere, is just as remarkable as the new-generation C-Class sedan and station wagon for its driving fun and outstanding efficiency. In keeping with their sporty character, the new C-Class models were introduced by players from the women’s German national soccer team. A further highlight of this year’s “Geneva Salon” is the third iteration of the SLK, which redefines the roadster experience while consuming up to 25 percent less fuel than its predecessor. Making its debut on the eve of the show was the new top-of-the-range version of Mercedes’ bestselling model range – the C 63 AMG, which generates up to 358 kW (487 hp) and consumes around ten percent less fuel. The inventor of the automobile is also presenting the SLS AMG E-CELL, which makes its European motor show debut in Geneva.
The first “eye-catcher” at today’s Mercedes-Benz press conference was the Mercedes Simplex from 1902. The revolutionary design of the legendary sports car and its direct predecessor, the Mercedes 35 hp from 1901, defined the vehicle architecture that prevails throughout the auto industry to this day – a low center of gravity, long wheelbase and wide track are the basis for comfortable and sporty driving. It is in this tradition that the new Mercedes models make their debut in Geneva. “All our new models embody the cultivated sportiness that is anchored deep in our DNA”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Every one of them delivers pure driving fun with exemplary efficiency – and none more so than the latest milestone in the 125-year history of the automobile, the SLS AMG E-CELL with battery-electric drive, which will arrive in our showrooms in 2013.”

The new C-Class Coupe – world premiere for third family member
Elegant design and an expressive character are what distinguish the new C‑Class Coupe, with which Mercedes-Benz is entering another new market segment in this, the 125th year of the company’s history. The youthful and sporty two-door, which celebrates its world premiere at the Geneva International Motor Show and makes its market debut in June, is the first classic coupe in the C-Class lineup. Dr. Joachim Schmidt, Member of Mercedes-Benz Cars Management responsible for Sales and Marketing said, “The new C‑Class Coupe is an individual and distinctive interpretation of our design philosophy.”
The newcomer boasts all of the same progressive technology as its extensively updated siblings. Here, too, the result is very clearly – pure driving fun matched with exemplary efficiency. It goes without saying that the elegant coupe is also equipped with a full range of technical highlights, including a host of assistance systems and new-generation telematics with internet access.
Market launch will see a choice of five modern direct-injection gasoline and diesel engines. The most fuel-efficient coupe version is the C 220 CDI BlueEFFICIENCY with manual six-speed transmission and ECO start/stop function as standard. The NEDC consumption of just 4.4 liters of diesel per 100 kilometers equates to 117 grams of CO2 per kilometer. The top engine version is the V6 gasoline engine in the C 350 BlueEFFICIENCY. It generates 225 kW (306 hp) and 370 Nm, yet consumes an average of only 6.8 liters/ 100 km. “With the expansion of the C-Class lineup, we are also consciously aiming at new customers,” said Dr. Schmidt. “The new model is youthful, stylish and dynamic. With it, we are offering an incredibly sporty entry into the world of Mercedes-Benz coupes.”

The new-generation C-Class – a bestseller in top shape
The new generation of the Mercedes-Benz C-Class has been extensively updated with more than 2,000 new parts and an innovative engine range. Following one of the most comprehensive mid-life facelifts in the history of the company, the bestselling vehicle in the current Mercedes-Benz product lineup has all the prerequisites to continue a unique success story – since its introduction three decades ago, sales of the C-Class and segment-founder the Mercedes-Benz 190 have topped 8.5 million units. Following model update, the new-generation sedan and station wagon have an even more dynamic and self-confident look. The interior has been extensively redesigned and is now presented in line with the Mercedes design philosophy of “Aesthetic Precision”. Premium materials and outstanding workmanship offer the perfect representation of the brand’s hallmark cultivated sportiness. A further innovation of the 2011 C-Class is the “COMAND Online” multimedia system with internet access.
Highly efficient direct-injection engines, the ECO start/stop function as standard and the 7G-TRONIC PLUS seven-speed automatic available for all engines make sure that dynamic driving fun comes together with the very best efficiency. It is with this high-tech package that the new-generation C-Class achieves consumption improvements compared with the preceding model of up to 31 percent. The equally outstanding safety also benefits from features such as ten new driver assistance systems carried over from the E and S-Class.
A further strength of the C-Class is its scope and variety. The already distinctive individualization program has been further expanded with a wider range of equipment options. And, with the new C-Class coupe, Mercedes-Benz is adding another member to the successful C-Class family.

The new SLK Roadster – the third chapter of a great success story
With the new SLK, the most successful sports car in its class is now entering its third iteration. The athletic two-seater with classic roadster proportions takes open-air driving fun to an all-new level. It unites light-footed athleticism with stylish comfort, distinctive sports car design with full everyday usability, top performance with exemplary ecology. The SLK also marks the world premiere of the panoramic vario-roof with MAGIC SKY CONTROL that can be switched light or dark at the touch of a button.
“With its countless technical innovations, the new SLK confirms its role as a trendsetter in the compact premium roadster segment that we founded with the first generation,” said Dr. Schmidt. Efficiency and spirit come together in the new four and six-cylinder engines with ECO start/stop function. They guarantee exceptional performance combined with up to 25 percent lower fuel consumption – a function, too, of the optimized 7G-TRONIC PLUS seven-speed automatic transmission, which is now available for all models. A unique range of safety equipment also underscores the leading position taken in its segment by the SLK.

Mercedes-Benz F-CELL World Drive – around the world with hydrogen
The “Mercedes-Benz F-CELL World Drive” that is currently underway with three fuel cell-driven B-Class F-CELL vehicles demonstrates that local zero-emissions electromobility is already ripe for series production at Mercedes-Benz. At the start of the Geneva Motor Show, the latest status was as follows – after around 3,600 kilometers through Europe, the World Drive participants are now on the road in the USA. The second major stage runs from Florida on the Atlantic coast right through the United States to California, before heading north along the Pacific coast all the way to Vancouver in Canada. The tour then takes to the air in Seattle, heading first for Australia then China. With the world tour that began on January 29, Mercedes-Benz is seeking to demonstrate the enormous potential of fuel cell technology and, in particular, to lobby for the establishment of a hydrogen fuel station network. “Our fuel cell electric cars are ready to roll. All that is missing is a hydrogen infrastructure,” said Zetsche.





Mercedes Benz

Mercedes–Benz is the ultimate in German luxury and quality. They have been built for over one hundred years. Founded in 1881, they are the world standard for a luxurious and refined automotive experience. Mercedes–Benz has introduced many new safety and technological innovations into their vehicles that have become commonplace in the automotive industry. You can experience one first hand by renting a Mercedes limo.

Mercedes limos can be rented based on the S–Class and E–Class models. The S600 is gorgeous in limousine form, typically sporting Mercedes' 5.5–liter V–8 engine that produces nearly 400 horsepower. Mercedes S–Class Limos are typically near twelve feet long and can hold up to 10 passengers. These vehicles cost over one hundred thousand dollars when purchased news.

A Mercedes limo has exterior features such as metallic paint, chrome rims, and Mercedes–Benz badge. These limos really turn heads. On the inside, Mercedes limos interiors need to be experienced. They may offer such features as plush leather, strobe lighting, flat panel television, a bar, and a CD/DVD player with a state of the art sound system. Their interiors offer all the amenities of the hottest nightspots.
A Mercedes limo is perfect for any occasion whether it is a wedding, prom, funeral, business meeting, movie and art premieres, or any celebration.

The Types of Companies to Invest In During a Crisis

During this crisis, access to funding is a problem because banks are in desperate need of capital and can’t take risks that in ordinary times would be prudent. As a result, companies that otherwise may have survived might not make it through if conditions continue to deteriorate for several quarters or even years. The intelligent investor is likely going to want to focus on companies that boast several characteristics:

  • Good long-term prospects

  • Little or no debt, especially short-term debt that will need to be refinanced

  • Plenty of cash on hand

  • High returns on equity that allow it to generate large gains on book value each year

  • Products that are necessary (drugs, food, consumer staples, etc.)

  • A disciplined management team with the experience to steer the company through the current market environment

The problems we are seeing haven’t been witnessed in generations. Unemployment now approximates 7.5% - meaning that 1 in 12 Americans who wants a job is without one – and that figure is expected to continue increasing as the ramifications of the week Christmas selling season hit home with retailers and other industries dependent upon core durables. In other words, legal, accounting, and advertising firms exist as a service to the bread-and-butter American economy (companies that actually bring tangible products to your door such as underwear, breakfast cereal, and your heart medication). As the core industries begin to struggle, the support firms are going to be the first hit. That doesn’t mean they can’t be great long-term investments, but you need to be aware of the dangers.

On the other hand, for those with the balance sheet, cash flow, and profitability to take advantage of the current economy, the long-term results will be spectacular. We’ve been buying up shares of Berkshire Hathaway at my family’s collection of companies, as well as opening new businesses specializing in everything from home accessories and décor to baby gifts. In the next few weeks, we’ll be opening a physical retail store in the Midwest specializing in high-end fountain pens and writing instruments such as $3,000 diamond-covered Montblancs and luxury watches. As others in this field pull in their activities, we can use the cash flows from our core businesses to design advertising campaigns to take market share.
That doesn’t mean we enjoy the current crisis – believe me, we’d much rather have avoided it. It does mean, however, that we are going to take advantage of the intelligent options available to us after decades of hard work starting from a garage (it’s cliché, but that’s how it happened).

Friday, August 19, 2011

Dynamic Features of Video Conferencing

Tips for successful day trading in stock market

Ahmedabad: Have you admired those guys who make good money doing day trading?Stock market is an addictive place if you really get a hang of it. So what makes them earn those quick bucks at the press of a button?Before you encourage such thoughts, be sure that this is not an easy game. Day traders usually trade stocks which are very liquid, the stocks that have plenty willing buyers and sellers allowing you to move in and out of positions easier.



Popular day trading stocks are usually volatile with big intraday swings allowing traders to profit from moves of just a few cents. Some of the most commonly day-traded financial instruments are stocks, stock options, currencies, and a host of futures contracts such as equity index futures, interest rate futures, and commodity futures.

Stock market day trading does not require an extremely complex method or system to make money. It also does not require that you have unique information or knowledge, which no one else has access to. For successful day trading you have to combine couple of indicators to analyze the trend and strength of the market and specific stock. So all you need is you need experience to do successful (profitable) day trading and earn money in share market.

Understand The Fact of Day Trading
Not only practical approach but also emotional factor plays a crucial role. Day trading is not possible for everybody. Before trading with actual money do a paper trading practice where trading is done with the help of pen and paper without putting your money at risk? Because day trading involves your mental ability to act fast and take appropriate decisions. Only when you are successful in paper trading, you start day trading. As a trader put in months of efforts to understand the stock market.

Start Slow
If you are new to day trading, don't try and overdo by investing in two three stocks. Day trading takes persistence and patience and if you make decision in haste you will be at risk. So it is always benefiting to start slow, build your knowledge and only when you are confident you increase your trades.

Learn The Secret of Generating Profit
To generate profits in day trading is not an easy task. It is not only experience and dedication that matters but what counts here is how well you do an analysis of the market. If you want to make profits then move in accordance with the flow and not against the flow. If you do 2 to 3 trades with small profits then it is enough to start with day trading and once you gain experience then you can increase the capital as well as trades.

Never Borrow Money
Borrowing money or using your mortgage money for day trading would be a big mistake. Never use money that you cannot afford to lose. Even those that are great at playing the market sometimes see losses and you never want to risk losing money that you need for something else.

Avoid Attractive Offers
Research the stock by yourself. Avoid buying shares of unfamiliar and unknown companies. Stay away from 'hot tips' given by brokers. Read the audited profit and loss statement of the company.

Use Your Experience To Build Your Skills
Find out what works for you and what doesn't. When a trade is successful, what did you look at and what was the strategy you used. The same goes for when you have losses. Make a note of how you went about, what you learned and then use what you have learned for future trading strategies

Don't Trade For The Heck of It
Don't just make a trade for the heck of it. Have a reason for every stock you invest in the day trading market. This will definitely increase the chances of you becoming a successful day trader.

Don't Give Up Too Quickly
Day trading is not easy. You might witness some ups and down while trading. Set a goal and work towards it. Don't give up easily if you have suffered loss. Take that as an experience for the next investment you make. 

5 Things to Check Before Investing in Mutual Funds

Bangalore: Investing in mutual funds in India is a great idea as it is comparatively less risky than investing in stocks. The only problem with mutual funds investment is the large variety of mutual funds schemes available in the Indian market, which makes it difficult to choose the one that most suits your needs. The biggest roadblock in mutual fund investing in particular is getting started.

As an investor there are few things you know when investing in mutual funds to be a successful investor.


Fees and Expenses
The investor must be careful about the various expenses and fees imposed by the mutual funds. Make sure you buy a no load, low fee mutual fund. Any money you pay in fees is less money you'll make in returns.

Age and Size of the Fund
The performance of the fund you plan to invest in can be figured out when you know the age and size of the fund. It may give some insight into the investment approach and the objective followed by the fund managers. You will know where the fund has been invested in? Does it abide to the objective set up? Similarly the size of the fund is also important, since it will indicate the effect that a single scrip or stock have on the NAV of the fund.

Tax Implications
Some funds trade more than others. As an investor you should know about the tax implications of your mutual fund investments very thoroughly. When does the investment become taxable, what is the amount of tax, and how is it to be paid? If you hold your mutual funds in an IRA or other tax deferred account, then tax efficiency is not an issue.

Asset allocation
You wish to have 25 percent exposure to international stocks, then invest 25 percent of your money into international mutual funds. Try and experiment your risk among a variety of stocks, but keep in mind that pretty much any mutual fund will give you diversification into the asset base that it invests in.

Nature and Volatility
Any kind of investment includes risk and investing in mutual funds is no exception to this. Beware of any fund which claims to the contrary. The expected rate of return is proportional to the amount of risk. Check if the risk-return profile of the fund is aligned to the investment objectives of that particular fund. If you are an aggressive investor, equity based funds will be a good choice. 


Wednesday, August 17, 2011

Video Conferencing Over Video Calling Is The Eventuality

Video Conferencing: Video Conferencing is a technology through which different locations unite   with a minimum tool like a web cam and an Internet speaker. It is possible to connect to multiple locations in no time from one ip. Modern day business is complex, and in effect there is need of much improved technology that maintains confidentiality of information and reduces the need of travel across the world. Business Profit can go up and marginal costs can go down when different locations come together and manage a business through video conferencing.

Video Calling: Video Calling is a similar concept but with distinct differences. While it is still possible to connect to people using this technology that’s widely in use through the social networking sites, one must remember that such calls can only suffice personal requirements and not business requirements. There can be hardly any confidentiality of information that’s exchanged and neither any option of detailed discussion and presentations of complex business problems. While this is an excellent way of keeping in touch with your near and dear ones.  The same cannot be said when it comes to running a business through this technology. It lacks that customization that a professional video conferencing solution can provide.

Difficulties of using Video Calling : In Video Calling participants are facing some problems while they are conducting a business meeting with in a wide range of people or clients. To give a good demo of a product to the client you need a clarity of your video to show up the  product. If there is any good training like dance workshop, distance coaching for MBA  Entrance, make out the workers on a interior site about their needs, need some perfect platform . But some times convenience is not possible to assemble within the reach. Then you can take some help of audio video equipments as well. But in video Calling you can't get the HD clearances. So some important massages get lost that is a real time experience in a fraction of seconds.

A brief comparison : Video Conferencing is going to be the technology of the future. Businesses cannot run through solutions that just provides you with the opportunity to connect to different locations as on. There has to be players in the market who will be subject matter experts in this technology and will develop products that would be the one stop solutions to remote business management. It is not far away when customer will be getting a virtual feel like experience using video conferencing.

Tuesday, August 16, 2011

5 Things that should be done before you start your company

Bangalore: Is this a good time to start a company? Probably not! The world economy is rather unstable and many economists are predicting another recession soon. But, none of this would stop visionary entrepreneurs from going ahead and setting up his first venture. Their overwhelming passion makes them ready to take on the whole crumbling business world and show them how it really should be done. Are you one of those young visionaries? Then, let us go through some of the things that should be on your to do list before you start your company.

Know Your Market

 You saw the pain point in the market and you got a great idea for a solution or a product that will bridge this gap, yet, it is very important to know all the aspects of the market that you are targeting before you nose dive into it. You cannot pay your employees, your bills or your mortgage with idea; for all those you need money. So, can your idea make money? Do your homework and find out if there will be buyers for your product, how big this market can be, and more. Then check and make sure if there are others who are already in the market with similar products or are someone coming up with something similar. Only after doing the research and understanding the pulse of your market and making sure it is financially viable, should you go ahead.

Know Your Team

A group of people brought together by a 'great idea', that is the story behind the inception of most of the giant companies in the world today. We have heard this story so many diffe
rent times, but, what we have not heard about is the very large number of companies that have failed due to the 'group of people who were brought together by similar ideas'. Yes, that is true, and many of these ideas were brilliant too. If you venture into the field with a set of people who are a mismatch then your company is doomed to fail. What you need is a team of people with very distinctive set of skills fit for the industry, who can go along easily and will put 100 percent commitment. What you do not need is a set of part time entrepreneurs. Even in your wildest dream, do not think that you can run a company while keeping a full time job 
Educate Yourselves 

If you think all that is needed is passion and a great idea, then it is about time you learn your basics. When it comes to building your business both passion and ideal are
very crucial building blocks but you need much more than that. You need to know how to sell your idea to your customers, your venture capitalists and to the world. This is where marketing comes. You need to manage your money; finance management comes here. You have to manage your people; people management (not micro-management). You need to stay away from getting sued or any other legal troubles; legal structure. You do not have to be an expert in all these, but a complete ignorance is not recommended.
Money Matters
 
If you are not in a financially sound situation then do not bother even trying to start a company. The company that you are thinking of starting will be like a rebel teenager from t
he very first day. It will need a lot of money, will not be careful in spending, and will not give you anything back in the first few years. So, either you should have an investor to back you up or, if you are bootstrapping it, you should have a reasonable bank balance, a bank balance big enough to support it until it starts making money.
Name  

Naming your company is as important as any other part of it. You need a catchy name that is unique and short enough to remember. The issue is that, there are an impossible number of companies
in the world and they have already used almost all possible words and combination of words. So make sure you are not using a name that is already in use. A name that reflect yours and your company's values and characteristics would be great, but that again is easier said than done. With your name you are communicating with the world outside, so what matters is what they understand from the name and not what you understand. If the name for you means something really positive and the reader gets a really different idea that contradicts yours then the whole point is lost. So name thoughtfully and carefully.

Monday, August 15, 2011

Is Your "EGO" Killing Your Start-up?

Bangalore: India has a great potential for start-up businesses, be it software, internet, e-commerce, manufacturing, R&D and others, and the world is betting high on this opportunity to gain more business. Then why is it that Indian start-ups are not gaining much momentum? The three-letter word "EGO" is responsible for this. With a general characteristic of ego in every Indian, it is carried forward by those who become an entrepreneur into their start-up. With a fragile ego, none is used to hear a "No" for their ideas and thoughts. This DNA separates startups in India from that in the Silicon Valley.

Most start-ups come up with ideas for products/services just by following a hype or buzz without knowing the niche market/problem they want to address. A tightly knit community, Indian start-ups when discuss their ideas among themselves, they all want to be the good guy by not hurting the ego of others and in return trying to save theirs. One would appreciate other's idea by tagging it cool and in response will get the same title. This creates a fog of false hopes about their start-up being a cool one. The real picture comes once they are exposed to sunlight. One should avoid the ego-boosting part and be open to cross-question and seek answers to them, which will benefit both the parties.

Stop being the nice guy. It is only then that the Indian start-ups will be able to withstand in the global competition. Start-ups in India have great ideas, but many are ignorant of the global trend and misguide themselves to be one of the super idea generators, which results in drastic failure. Make it an added advantage by having a counter-talk with your fraternity members and make it a platform for actually testing your product validity in the real market.

Many a times, even the experienced entrepreneurs and venture capitalists try to be soft-spoken and do not share their real thoughts and ideas with these start-ups. Instead, they should be ruthless and honest in your critics. With a global exposure and experience they hold, they can guide these start-ups to higher level of success and help them improvise according to global scenario.

Be familiar with the buzzwords of the market. If you do not know, ask for clarification instead of nodding your head for yes. With the competition goes from tough to tougher to toughest, start-ups need to learn a lot. Focus on the niche market for your idea. One cannot solve the global problem by addressing a domestic one. May be, a start-up has a brilliant idea for domestic market, which will work wonder for him, but this might not be one for solving the global issue. India is an emerging market, so why is it required to target the global market all the time with all the product and service idea one comes up with? Sometimes its vice-a-versa, so opt accordingly.

"Crush your ego" is the mantra for survival. Wear your boot, pump in the air and start for the race. Each lap with teach you a lot; just remember to leave your ego at home.

Entrepreneurial Lessons for Software Startups

Bangalore: Here are the top eight lessons that I feel all entrepreneurs, especially in the technology space, should heed. These are particularly applicable to software, specifically B2B software, and the service space.

Your superb start-up "idea", or your "IP", is not enough.

The real crux of building a business is just that - building the business. In building a successful business, relentless execution is far more important than a great idea or superior intellectual property. Many people dream of great ideas all the time, few really do anything with their idea. Chances are many people have already had the great idea, perhaps an even greater idea than yours. While protectable intellectual property (IP) is helpful, it is neither a necessary nor a sufficient condition for creating successful and valuable business. So don't get obsessed with your idea or your IP itself, rather focus on starting and building the business.

You can't make a start-up happen by working at it part-time.





You can't make a start-up happen by working at it part-time.

Most entrepreneurs try to start their venture in a lower-risk manner by keeping their day job, or doing some consulting work on the side (which pays the bills), while they are building their new venture on the side. This usually doesn't work. When the venture needs it most, your focus and your energy get divided. The real action and progress in building a start-up happens when you make that 'yet another' cold call, looking for your first customer, on that dull Friday afternoon, when otherwise you would have been working on your day-job or your bills-paying-consulting-gig.


Don't confuse product based and service based business models.

A product based business requires upfront investment in building the product and building a sales & marketing organization that can sell that product. On the other hand, a service based business requires selling and delivering core capabilities. The two require very different business models. Often you can start with a services business model (offering consulting services to your target market) and then over time, productize your offerings to build a software product. This evolution works quite well and there are plenty of successful software product companies who can trace their start-up roots back to a services business model. But the important thing is to build the product in roughly the same market space or domain in which you are delivering your services. What doesn't work is when you start out as a services company and then try to add software products that are in a completely different market segment.

Remember, nothing happens, until sales happen

While you can get lucky and land one (the first) customer or even a few customers without following a real sales process, you really can't build a business without a systematic approach to selling. While selling is not rocket science, most of us need to learn how to sell. Although effective sales techniques may differ from business to business, what is common across the board is that a sales process needs to be highly organized and metrics driven. Don't go for indirect sales channels too early in your cycle. In any startup, the most effective sales people are the founding partners (regardless of their official title), because they have the conviction and the passion for what they are offering. Early in the life of a start-up, using indirect sales channels are not only almost impossible, but also detrimental. It is the direct contact with real customers that provides real market feedback to the founders to help evolve the business idea so it can be successful. Using indirect channels too early chokes off that market feedback for the founders. Indirect sales channels and partnerships are much more effective later in the life of a startup, when they have established their product/service, have successful track record of a number of happy customers, and hopefully they have built a (brand) name recognition for themselves. At that stage an indirect sales channel can be used.

Co-founder partnership based on trust, fairness, professionalism, and above all, (financial) transparency.

Building a technology business as a sole founder is usually difficult. There are too many different skills required that are unlikely to be found in one founder. So it is natural to have two or three co-founders, with complementary skills, who get together to form the company. While skills of each co-founder are important to keep in mind when forming the partnership, what is far more important is that you are on the same page with your shared vision and values. Enter into the partnership with mutual trust, professionalism, and complete transparency. To avoid future heartburn and misunderstanding, it is a good hygiene to put your partnership understanding in writing.

As far as possible, avoid external capital.

Some startup business ideas are such that you have to raise capital to get off the ground, but many are not. If you can avoid raising money, do so. As soon as you take someone else's (friend, family, angel, or VC) money, you now need to live up to a higher standard of fiduciary responsibility and performance. It is natural that the investor will need some visibility and want to have a say in how the decisions are being made. This can be quite distracting and constraining to a startup. If you can, strive to fund your company with revenues. You will spend more time looking for paying customers and less time creating PowerPoint decks and business plans for potential investors. In the early stages, talking to customers is a much better use of your time, since each meeting provides real market input. Landing a paying customer is a great validation of your business idea and vice-versa. Furthermore, a tight cash situation brings in great financial discipline to the start-up, helping achieve operating profitability for the start-up. Of course, when you don't take external capital, you also don't end up diluting your own ownership stake in your venture.

Branding 101 - make your name easy to be remembered and found.

Pick a one-word name for your company and put all marketing focus on building that brand name. Avoid situations, for example: the company's actual name is Exigent Global Systems Inc, but it is sometimes known by Exigent, sometimes by EGSI, sometime by Exigent Global, and their website is www.exigent-global-inc.com. Strive to come up with a name that is indicative of your business and also ensure that the exact same URL is available to you for your company website.

   Build software using Agile approach.

In the last two decades or so, the software development industry has really matured a lot. The earlier approaches to building software were borrowed from other engineering disciplines like manufacturing, building and construction. While these development approaches seemed logical - first gathering complete user requirements, then going through a thoughtful design phase, then building software, then testing it, and then handing it over to the customer - they were deeply flawed for software development. Over the last decade, the industry has uncovered a much more appropriate way to build high quality software utilizing the Agile method. This method is more likely to meet customer needs. With this software development approach, the user requirements actually evolve and in response the technology and design also evolve. Agile is where you deliver working software in short cycles of 2-3 weeks each, with frequent testing and feedback from the customer.
 
  

www. Turns "20". What's next?

Bangalore: No one knew that the invention of World Wide Web around twenty years ago by Tim Berners-Lee would make such a mark in most individual's life globally. It has brought a revolutionary mark in human history. He started with a simple design of a website with few hyperlinks and some text to describe a project and fundamentally changed the world.

The initial stage did not gain momentum, but gradually the power of the internet went on in the fingertips of users, quite literally. According to a report by Netcraft, there were 215,675,903 websites with domain names and content on them in February 2009. This shows the spreading web of the World Wide Web over the world. Web has already brought the world on a single and small platform. We are now able to share our thoughts and views at the touch of a finger through instant messaging and video chat. So, what is next? Where is this World Wide Web marching?

The Semantic Web will be the next phase of web. It will see metadata, designed to be read by machines rather than humans. Lee coined the term by describing it as a web of data that can be processed directly and indirectly by machines. The giant global graph of linked data will allow apps to automatically create new meaning from all the information out there. The search engine might become more apt and devised to understand our search requirements and show the exact result. We might not require keep on dragging the page to find the answer to our questions.

Web has transformed the way people see the world, their purchasing behavior and many more. With their busy schedule, population in the Tier II and III cities are inclining more towards online purchase. Your smart phone is the best example. Web has provided you the power to experience the three-dimensional feel of a product advertisement as if you are watching it live making the buying experience livelier.

However, may be the future of web holds a lot more than this. Imagine of getting live traffic information from the local roads, getting information about vacant seat from the train itself, plants sending you email asking to water them, all the legal formalities required for a business might be done over email. These are mere thoughts. The web might gift us much more. 

Friday, August 12, 2011

Adding YouTube videos to your Blog Post

Future of cloud computing … more clouds. Seriously.

The next big leap in both technology and business models around sharing elastic compute resources might be bidding for those resources at auction or acquiring them through a broker, according to a report issued Thursday from Forrester. The report argues that while the technologies aren’t here today, a business built on aggregating clouds from public and private networks and delivering capacity and services in an automated, on-demand fashion to companies will emerge by the end of this year, and standards will start appearing in 2012.

Forrester believes that today we have a simple cloud broker model where companies can buy access to infrastructure as a service on demand, things such as Enomaly’s SpotCloud fit this mold. However, in the future, it expects a”full broker” to emerge that automatically spans all clouds and acts as a “fixer” for companies seeking to deploy new apps or handle busy times of year. The fixers don’t just do this for compute resources, but also will one day do it for people, making the idea of hiring seasonal workers something the full cloud broker could do — providing both the IT resources to support those people but also the people themselves.



That’s a bit of a stretch for the cloud, seeing it as this universal resource provider, but the report takes us back to the earth’s stratosphere by pointing out that for this full broker model to develop, the tech industry will have to build some tools: namely, those that will make so-called “cloudbursting” a reality. Cloudbursting as a concept refers to moving data and applications instantly from one cloud to another. The number of reasons this doesn’t happen today begins with a lack of interoperability between clouds and ends with issues tied to moving virtual machines from one data center to another.

But once a vendor pulls all this together, it will be on the cutting edge of the next generation of cloud services and reap a “healthy 5-percent margin” in the process. If that doesn’t strike anyone as particularly healthy, consider that Forrester believes cloud computing margins will drop to commodity levels … eventually. From the report:

Although cloud computing is probably still two decades away from being a commoditized utility, the underlying delivery models will follow those of other utility business models. For example, high standardization in electricity grids has moved the entire industry away from flat, volume-based pricing for industrial consumers to the spot pricing of today’s smart grids.

My Take: I respect that Forrester is trying to predict the future here, and aspects of this model are clearly coming. However, it also posits that sophisticated private cloud builders will link their private clouds with public ones and even make their private clouds available. This could allow a broker to “offer a ‘virtual virtual’ machine at an even lower price point than a commoditized IaaS offering.” Forrester notes this would take deep trust, and I think it may not happen at all, especially since many sophisticated CIOs are also in heavily regulated industries.

The idea that sharing human resources as well as IT and linking them together is pretty bold prediction and would create a dichotomy in employment experience between professionals and middle-class call center or service workers that would have implications for society and public policy that boggle my mind. Anyhow, that’s the future as Forrester sees it — the cloud becomes more pervasive and more nebulous.

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