How To Improve PageRank

Want to know how to improve PageRank for your site? Not sure what PageRank is / means? Read on for some tips and advice.

Google ranks pages from 0 to 10. The higher your page’s rank, the more traffic and rankings you’ll get.

Search engines rank websites according to many things and higher search engine ranking can equal having more traffic sent your way because Google will respond to queries for information based on what it believes is a page that scores as most relevant to that query.

If two websites sell similar products and attempt to rank for the same set of phrases, in many cases, Google will display a site with a higher PageRank ahead of the other site. PageRank can change on an ongoing basis. If your site is years older than another site attempting to rank for the same things, that site could surpass you due to doing more to achieve a higher PageRank. Here are some tips on how to improve pagerank..

How To Improve PageRank – Some Tips

1. Update your site regularly – Add new pages and create interactive pages, such as blog posts on the site that encourage comments and linking to that page from outside sites (such as bookmarking sites, microblogs, etcetera.)

2. Link to your website from other sites – This could include email signatures, forum signatures, profile sites, from blog comments, article directories, press release sites, and so on. Link to more than just the home page. Link to various pages within your site.

3. Give away content – Submit to article directories and put links back to your site within your resource box. Make that article available for syndication so other websites will publish the article. By doing that, they’ll link back to your site from their site and this is read by Google as a popularity vote for your site. More votes = better rankings.

4. Link to authority sites from your site – If you have a PageRank of 1 and you know of a site that has a higher rank in your industry, it could make sense to link to that site. You can do this in blog posts, resources pages, a linkroll, and so on. You’ll want to make sure you’re not sending your customers and prospects to a competitor of course, but authority sites could add credibility to your site. Sites that could be considered good authorities could include sites with .gov or .edu extensions. A Wikipedia link to explain terminology is a good example of linking to an authority page. Tip: set the link to open in a new window so that if your visitors click the authority links, they’re not leaving your webpage to do so.

5. Write link bait – Link bait articles (such as top ten lists or articles that offer breaking news, etc.) can become popular quickly and encourage others to link. Each of those links equates to a popularity vote and this could quickly improve your PageRank.

Creating an ongoing strategy to get more backlinks and improve your PageRank could help you attract traffic, build authority, and increase your online success. By following the above tips on how to improve PageRank, you’ll be on track to do exactly that!

Search Engine Optimization

SEO or search engine optimization is a technique used to make your Web pages more useful for your customers while making them more transparent and understandable to search engines. SEO is an inexpensive way to help your Web site get more page views by creating Web pages that rank highly in search engine results.
SEO Basics

While there is no magic bullet for writing a Web page that will rank highly in search engines, there are a few things you can do to help your pages do better:

Write strong content.
If you focus on nothing else, you should focus on the content of your Web pages. Search engines want to provide links to relevant pages, and so they are constantly tuning their programs to read and review the content of Web pages to make sure that it really is about what you say it's about. Content is king on a Web page both for your readers and for search engines.
Write valid HTML.
Ironically, this is often one step in SEO that many Web developers forget - they focus so much on other aspects of SEO that they forget that simple things like valid HTML can help your pages get spidered much more than meta keywords and meta descriptions.
Find good keyword phrases.
What makes up a good keyword phrase can be tricky, but that is what you should be optimizing your page for. Don't try to come up with every keyword phrase possible. Instead, focus on one phrase that really captures what your page is about, and make sure that that phrase is repeated in the content, the headlines, and links within the page.
Don't optimize your entire site.
This may seem confusing, but many Web developers want to come up with one keyword phrase and optimize every page on the Web site for that phrase. While that makes your life a lot easier, it won't get any of the pages the exposure that you would otherwise want. Instead, focus on optimizing one page at a time - find the keyword phrase that works for that page, and optimize it. Then move on to the next page in your site. If you treat every page as a possible entry page on your Web site, your readers will have more ways to find the site.

Don't Give Up on SEO

SEO takes a long time to see results with. Even if you ask a search engine to spider your Web site or a specific page, it can take days for it to show up in the results. And if you're optimizing an existing Web page that's already in the search engine, it can take even longer for your changes to take effect.

Don't get discouraged by your rankings. Remember that unless you've chosen a very unpopular search term, it can be very hard to get a top 10 (first page) ranking in most search engines. Just keep trying - the results are worth the effort.

seo tips and tricks-9

Don't use 302 redirects (AVOID)

A HTTP 302 server redirect is supposed to be used when a page is only temporarily moved from one location to another on a server. Spammers use 302 redirects because that gives them many more URLs to the same final page and thus many more ways to get to that page.

Don't make constant minor changes to content (AVOID)

While you want search engines to see that you update your content, making minor changes (like correcting spelling errors, or changing 10 or 20 characters) implies that you're just trying to get the updated date changed. This looks like you're trying to fool the search engines into thinking that you update your pages more than you actually do.

Do spend time updating your pages, but make the updates substantive.

Don't separate content artificially (AVOID)

Don't display different content based on IP, browser type or version, operating system or whatever. This is very tempting for most Web designers, as it's a way to show you know how to write JavaScript or another programming language. But it can look like you're trying to trick the search engine - showing it something other than you show your readers.

If you really must display alternate content based on some artificial measure, create separate Web pages for each, rather than using the same URL for all the content. Or, keep the content that is different as minimal as possible, don't build an entire new site for each IP or browser type.

Don't violate copyright or other laws (AVOID)

Most search engines have terms of service that ban sites that break the law. Copyright infringement is the easiest way to break the law on the Web. Don't assume that because something was posted to the Web it is legal for you to reprint it, get permission or link to the article instead of copying it. Search engines will ban your site if you regularly steal content or break other laws.

Don't duplicate content on your site (AVOID)

One trick that spammers like to use is to create one page and then post it in numerous locations, both on one domain and on others. The idea is that if there are enough copies of the page, it will get seen by more people. But search engines don't like duplicate content as it's a waste of space on their servers and does not provide good information to their customers. If a search engine suspects your site is spamming them with multiple copies, your site could be banned.

Don't use robots.txt to ban large portions of your site (AVOID)

In general, using a robots.txt file to keep certain areas of your site off-limits to spiders can be a good idea. But if you ban significant portions of your site (more than half), search engine spiders may mark your site as "forbidden" in general and simply stop spidering your site as often. And if your site is spidered less often, fewer pages will be added to the directory and updated in rank.

Don't write bad or incorrect HTML (AVOID)

Most search engines don't deliberately discriminate against badly coded pages, but if the spider can't read the page because the HTML is bad, then it won't get indexed. Make sure that you validate your HTML regularly and that any issues there are don't affect the page being viewed by a simple user-agent or screen reader.

Don't use frames (AVOID)

Frames and search engines are not a good combination. While search engines are getting much better at reading framed websites, they still don't tend to rank as well as non-framed sites. And even if you get decent ranking, you might not get the clicks because the search engine doesn't know what to display as a title or description of your page.

Don't create Flash splash pages (AVOID)

Search engines can't read images, and they see Flash as a giant image. Flash and search engines don't mix well. If you don't have extensive alternative HTML that displays when Flash is not enabled, then your site won't rank well in search engines. Be sure to test your site with a browser with Flash disabled to find out what the search engine sees. You might be unpleasantly surprised.

Don't write Flash-only sites (AVOID)

If you're going to use Flash on your site, you must have an HTML version that displays when Flash is enabled. It can be tempting to put in just a single line or two of HTML as your non-Flash alternative, after all, you've done so much work on the Flash site. But since the search engines only see the HTML, that's what they'll rank, and you won't rank high with just a tiny version of your site in HTML.

If you must use Flash as your site, and you want to rank well in search engines, you need to be prepared to write your site twice - once in Flash and once in HTML.