Showing posts with label harry potter. Show all posts
Showing posts with label harry potter. Show all posts

Saturday, July 23, 2011

'Harry Potter' franchise crosses $7 billion mark

Los Angeles: "Harry Potter and The Deathly Hallows Part 2" has had a record breaking run in the first week - the eight and the last instalment of the boy wizard story has already earned $640.2 Million and with that, the franchise has crossed the $7 billion mark worldwide.

The film earned $214.9 Million at the US box office and $425.3 million at international ticket windows.

"It is an extraordinary privilege for everyone at Warner Bros to share in this piece of cinema history. We are extremely grateful to the Harry Potter fans who have remained loyal to the movies for more than a decade," deadline.com quoted Jeff Robinov, president, Warner Bros Pictures Group, as saying.

Authored by J.K. Rowling, the first "Harry Potter" book came out in 1997 and became a rage, and four years later its movie version starring Daniel Radcliffe and Emma Watson hit the screens. The movie was equally successful.

"We also want to congratulate the amazing roster of actors and filmmakers, whose artistry and talent is evident in every frame of every film. But special thanks must go to the woman whose incomparable imagination literally changed the world, Rowling," Robinov added.

Dan Fellman, president of domestic distribution of Warner Bros. Pictures, said: "Becoming a $7 billion-plus franchise is a stunning achievement, which is shared by everybody involved in any or all of the Harry Potter films.

"On the domestic side, the studio is also thrilled to have reached the billion dollar benchmark for an unprecedented eleventh year in a row. We thank everyone at Warner Bros whose hard work and dedication have contributed so much to our success."

Tuesday, July 19, 2011

Harry Potter' soars high in technology

Bangalore: One of the most awaited movies of the year is 'Harry Potter and the Deathly Hallows Part 2' and with more than $40 million tickets sold in advance it definitely expected to make it even bigger. It has already recorded a business of $168.6 million in the U.S. and Canada in just three days. The movie also had the biggest international debut ever, grossing a magical $307 million overseas in 59 foreign countries. With awesome animations and mind boggling technology it is definitely heading for a record-breaking business in the box office.


The two things that make the difference this time, is its awesome animation and best utilization of Facebook and twitter in promoting the movie. Back in 2001 when Harry Potter first movie was realized Facebook and twitter never existed, but in 2011 Harry potter made the best out of the social networking sites to reach out to its fans.

Animation


The awesome fantasy world is delivered and a culminated work of a combination of companies like Rising Sun Pictures, Double Negative, Cinesite, Framestores and Industrial Light and Magic. The visual effects put together are really fantastic as give a real like feeling and takes you to a world of magic, witches and heroism. Technology has taken a leap for sure and this was quite evident in the last series of Harry potter and it was a very clean and neat show put by the Warner bros for sure.

Facebook

'Harry Potter and the Deathly Hallows Part 2' has kicked up the social media marketing. Warner Bros has long maintained a solid Facebook presence for the Harry Potter film seri
es as the studio ramped up its efforts in engagement and in Facebook app features. Nearly 29 million users have 'liked' the Harry Potter Facebook Page. In the week before the premiere which took place on July 7, 2011 the Harry Potter Facebook Page gained nearly 100,000 new fans per day. The frequent posts of images, behind-the-scenes tidbits, interviews with stars, links to coverage on other media outlets and movie trailers have lifted the fan following and likes numbers. Warner Bros has created local Facebook fan pages for a variety of different countries and languages.

Twitter

The HarryPotter Film Twitter account is not as active as the Facebook Page but it had recorded 343,000 followers, but it has done a pretty good job in engaging the users by sharing links to interview and media articles and posting photos. Photos from the event of the premier night were also live-tweeted using TwitPic.

It seems all the strategies have paid off well for the producers as it is busy making waves in the industry.

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