Online TV

In the near future, the world of gadgets, communications, media devices and traditional media will face a serious coup. They will have to meet the new demand of time: people will increasingly watch video on the Internet. Most likely, live TV format will become the dominant form of advertising, information and communication.

Network video is presented in various forms: web allows downloading movies, TV programs and plots. They are not so numerous, but still shot specifically for network. Of course, they contain lots of custom videos. Experiments on various video sharing services and portals show Internet TV is perceived not the way it is seen on TV or cinema screen. Thus, networkers have to find and launch fundamentally new forms and genres for Internet video.

A man and computer have a contact of different nature. Is not like a TV contact. One usually watches TV from 2 feet distance, sitting on a couch in a comfortable position. Human and computer prove much closer relations: only a few tens of centimeters. This fact gives many new possibilities.

In general, people are used to read from screen, so network video offers special features on use of titles, text dies and even large text blocks.

Besides, online TV represents very democratic environment. Here, a recognized producer and creative amateur have exactly same chances of popularity not only in theory, but also practice. Interesting idea and original version are put in the foreground.

One can easily determine TV and cinema format or non-format things. Very soon, Internet video will welcome the terms "Internet" or "non-Internet". These concepts are being developed now. Their formation involves advertisers, technicians, TV reporters and ordinary users. Most likely, Internet video will move the boundary between visual and textual information. Success of a movie will directly depend on its interactive features. The resource viral capacity will become a key factor for promotion. The company advertising budget and resource attendance go to the background. Shooting for Internet will require following things: technology, lowest price, and most creative idea.