Harry Potter' soars high in technology

Bangalore: One of the most awaited movies of the year is 'Harry Potter and the Deathly Hallows Part 2' and with more than $40 million tickets sold in advance it definitely expected to make it even bigger. It has already recorded a business of $168.6 million in the U.S. and Canada in just three days. The movie also had the biggest international debut ever, grossing a magical $307 million overseas in 59 foreign countries. With awesome animations and mind boggling technology it is definitely heading for a record-breaking business in the box office.


The two things that make the difference this time, is its awesome animation and best utilization of Facebook and twitter in promoting the movie. Back in 2001 when Harry Potter first movie was realized Facebook and twitter never existed, but in 2011 Harry potter made the best out of the social networking sites to reach out to its fans.

Animation

The awesome fantasy world is delivered and a culminated work of a combination of companies like Rising Sun Pictures, Double Negative, Cinesite, Framestores and Industrial Light and Magic. The visual effects put together are really fantastic as give a real like feeling and takes you to a world of magic, witches and heroism. Technology has taken a leap for sure and this was quite evident in the last series of Harry potter and it was a very clean and neat show put by the Warner bros for sure.

Facebook

'Harry Potter and the Deathly Hallows Part 2' has kicked up the social media marketing. Warner Bros has long maintained a solid Facebook presence for the Harry Potter film seri
es as the studio ramped up its efforts in engagement and in Facebook app features. Nearly 29 million users have 'liked' the Harry Potter Facebook Page. In the week before the premiere which took place on July 7, 2011 the Harry Potter Facebook Page gained nearly 100,000 new fans per day. The frequent posts of images, behind-the-scenes tidbits, interviews with stars, links to coverage on other media outlets and movie trailers have lifted the fan following and likes numbers. Warner Bros has created local Facebook fan pages for a variety of different countries and languages.

Twitter

The HarryPotter Film Twitter account is not as active as the Facebook Page but it had recorded 343,000 followers, but it has done a pretty good job in engaging the users by sharing links to interview and media articles and posting photos. Photos from the event of the premier night were also live-tweeted using TwitPic.

It seems all the strategies have paid off well for the producers as it is busy making waves in the industry.